Saturday, September 22, 2012

Website review: International Justice Mission

I met Jill my freshman year through the sorority I was involved with. She was finishing her undergraduate degree after having spent more than a year doing mission work in Africa. She seemed so sophisticated, full of life and “on fire” for sharing Christ with others. Jill was several years older than I was, and I wanted to be just like her.

On a snowy, January morning during my freshman year, Jill told me about International Justice Mission as we drank coffee at a local Starbucks. Hearing Jill speak passionately about the organization made me want to know more. The Lord used Jill to direct my interest toward nonprofit communications.

The organization’s website is one of the best I’ve seen for a nonprofit. Its website does more than promote its goals through information about the organization and how people can connect. The website is also a source for timely information about modern-day slavery.

Feature style articles are regularly posted on the news section of the website. Each news story will have a dateline followed by a lead that draws the reader in. Articles are easy to read, being written without excessive adjectives and “fluffy” phrases. Sometimes headlines tend to be too long, but well-written articles offer information and stories that interest the website's audience.

International Justice Mission maintains a website that expresses its mission and values through a balance of information about the organization and relevant news stories. I would have never visited the website had Jill not told me about the organization that January morning and encouraged me to follow Micah 6:8: to do justice, and to love kindness, and to walk humbly with your God.

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